Persuasion research for campaigns, nonprofits & advocacy

Stop guessing.
Start persuading.

Grow Progress helps campaigns, nonprofits, and advocacy organizations discover what actually moves their audiences with rigorous message testing and audience research in days, not months.

Nonprofits
Advocacy
Campaigns
Labor
Fundraising Appeal
Which message inspires first-time donors?
Significant · 95% CI
1
Your Gift Saves Lives
+8 pts
2
Stronger Together
+3 pts
,
Control
,
💡

Strategist note: "Your Gift Saves Lives" drove strongest lift among women 18–34. Recommend leading with this frame in digital acquisition.

*for illustrative purposes only

Trusted by leading campaigns, nonprofits, labor unions, and advocacy organizations

SEIU NEA Galvanize Action Progress Now Equis Research Feeding America Forward Majority Brennan Center for Justice A Better Wisconsin Together World Central Kitchen Conservation Law Foundation ACLU Democratic Party AFL-CIO Earthjustice EDF Refugees International Orchestra GSG charity: water SEIU NEA Galvanize Action Progress Now Equis Research Feeding America Forward Majority Brennan Center for Justice A Better Wisconsin Together World Central Kitchen Conservation Law Foundation ACLU Democratic Party AFL-CIO Earthjustice EDF Refugees International Orchestra GSG charity: water

Built for organizations that move people.

We work across campaigns and causes to find the messages that actually change minds and drive action.

Most campaigns launch without knowing
if their messages persuade anyone.

Traditional research is slow, expensive, and measures what people already believe, not what changes their minds.

Flying blind

No visibility into what actually works

Most messaging decisions are built on instinct and internal consensus. Without testing, there's no way to know if they're right.

Too slow

Traditional polls take weeks

By the time you have data, the moment has passed. Campaigns have expiration dates, your research methodology should match.

Too expensive

$50–100k per traditional study

A single traditional survey blows through most research budgets. Agile research platforms enable more iteration and opportunities for learning.

0%

Average increase in message effectiveness

0 hrs

From test launch to actionable results

2–4×

Average lift in persuasive impact

From gut instinct to evidence
in as little as 24 hours.

A simple, rigorous three-step process.

01
Set up in 1 day
Upload your messages
02
Results in ~24 hours
Launch your experiment
03
Read your results
Get recommendations immediately

Upload your messages or ads

Test multiple frames, creative concepts, or scripts at once. Your strategist helps you design the test so you're asking the right question, before a single response comes in.

Message A, Personal story
Message B, Economic frame
Message C, Values frame
3 messages ready to test

Launch your experiment

Deploy a randomized controlled trial using a nationally representative or custom-targeted panel, get statistically validated results in as little as 24 hours.

Responses collecting… Nationally representative
0 / 1,200
18–34
35–54
55+
Women
Men

Get clear recommendations

You leave every test with a clear brief on what worked, why, and what to do next, ready to share with leadership or your creative team.

Message A, Personal story Winner ✓
Message A
+21 pts
Message B
+7 pts
Control
,
Strongest with women 35–54 · Recommend for paid media targeting

Science that's actually usable.

We don't just report numbers. We help you understand what they mean and what to do next.

Trusted

Scientific, transparent methodology using randomized controlled trials – the same approach used by leading campaigns and advocacy organizations.

Easy

Full control over what to test, who to test, and how you communicate results to stakeholders. No research degree required. We built our platform for communicators, not scientists.

Effective

We don't just report numbers. We tell you what worked, why it worked, and how to apply it to your next campaign. Insights you can act on, not just admire.

Supported

Access to research strategists who can help design tests, interpret results, and turn findings into decisions, available when you need them.

See how it works for your organization.

Talk to our team. We'll walk you through a real example and show exactly how testing would work for your campaigns and budget.